Lyka ‘Poo Glorious Poo’
Feeding your pup Lyka gently-cooked real food gives them a healthy gut - and a healthy gut means healthy poos you’ll be proud to pick up.
To celebrate this we made the world’s first ever ‘Poo-sical’, featuring an ensemble of dancers, dogs, singing daffodils and a singing dog poo. All while ruining your favourite childhood musical number forever.
Good luck trying to get this out of your head!
‘Poo Glorious Poo’ Launch Film
The lyrics to the Oliver Twist classic were rewritten, then composer Elliott Wheeler (Strictly Ballroom and Elvis fame) went to work.
A human consumption shoot for a dog food brand? No problem.
No AI here. Henson style puppets were used for the singing flowers and dog turd.
★ Awards