BIG W ‘How Good’s That’
BIG W is one of the most mainstream retail brands in Australia. We created a brand platform and all-encompassing company idea that positioned BIG W as the ‘wing mum’ - the brand that’s got mum’s back. Whatever the parenting pain-point, we have a product or service to help.
The work holds a mirror up to mum-life. It’s raw, unfiltered, and features my daughter Olive, who stuck up her middle-finger and became a national disgrace. How good’s that!
★ View Awards
‘Bored’
‘Bedtime’
‘WFH’
‘Canvas’
‘Scooter’
‘Basketball’
‘Karaoke’
‘Goblin Mode’
★ Awards
LBB ONLINE, October, 2025
Work of the Month for ‘How Good’s That’ Brand campaign
Best Ads, September, 2025
5 Finalists for ‘How Good’s that’ Brand Campaign