Lyka ‘Poo Glorious Poo’
Feeding your pup Lyka gently-cooked real food gives them a healthy gut, and a healthy gut means healthy poos you’ll be proud to pick up.
To celebrate this we made the world’s first ever ‘Poo-sical’, featuring an ensemble of dancers, dogs, singing daffodils and a singing dog poo. All while ruining your favourite childhood musical number forever.
Good luck trying to get this out of your head!
‘Poo Glorious Poo’ Launch Film
‘Poo-sical’ style OOH
‘Poo Glorious Poo’ OOH
The lyrics to the Oliver Twist classic were rewritten, then composer Elliott Wheeler (Strictly Ballroom and Elvis fame) went to work.
A human consumption shoot for a dog food brand? No problem.
No AI here. Henson style puppets were used for the singing flowers and dog turd.
Lyka ‘Reviews’
★ Awards
LBB Online, May 2026
International and Australian Work of the Week
Best Ads, May 2026
Film selected