MJ Bale ‘Uncrushable’
One unsuspecting model. 11 Countries. 12 modes of transport. 5 days. Zero sleep. All to prove you can crush the man, but you can’t crush the suit.
‘Uncrushable’ Case Study
The unsuspecting model didn’t sleep 5 days.
Parts of the journey were live-streamed on Facebook.
★ Awards
AWARD Australia, 2017
Bronze in Branded Entertainment
Finalist in Digital Craft
Finalist in PR
One Show, 2017
Merit in Branded Entertainment
Merit in Direct Marketing
Merit in Social Media
Epica Awards, 2016
Silver in Mobile Social Networks
Mumbrella BeFest Awards, 2016
Silver for Best Use of Small Budget
Silver for Best Branded Content Campaign
ADMA AC&E, 2016
Highly Commended in Branded Content
Highly Commended in PR
Finalist for Integrated Campaign
Finalist in Digital & Social
Finalist in Mobile
Cannes Lions, 2016
Silver in Media
Silver in Mobile
Finalist in Media
Facebook Awards, 2016
Beyond Facebook & Integrated Award