NRMA Insurance ‘Sloways’
For caravanners, slow is a way of life. It’s about getting back to basics, back to nature and reconnecting with family. What better thing for NRMA Insurance to protect? Not just caravans but the very way of life that surrounds them.
A brief to sell caravan insurance eventually became Sloways. A 1400km network of road signs, and an integrated campaign designed to redirect caravanners away from dangerous, fast-paced highways and through over 30 regional towns that embrace life in the slow lane.
‘Sloways’ Case Study
‘Sloways’ Launch Film
OOH
Caravaners could plan their ‘sloway’ through a dedicated website
★ Awards
Shots Awards Asia Pac, 2021
Shortlist in Sound Design
D&AD Awards, 2021
Wood Pencil in Experiential, OOH
John Caples Awards, 2021
Finalist in Ambient, Guerrilla, OOH
AWARD Australia, 2021
Gold in Craft, Cinematography
1 Gold, 1 Finalist in Craft, Sound Design & Music
2 Silvers in Direct Response
Silver in Film & Entertainment
Silver in Media
Bronze in Integrated Campaigns
Bronze in Craft, Direction
Bronze in Film & Entertainment
Bronze in Media, Print, Press & Outdoor
Bronze in Creativity for Good
Finalist in Press & Outdoor
Spikes Asia, 2021
Gold in Film, Sound Design
1 Silver, 1 Shortlist in Media
Silver in Outdoor
Bronze in Film, Direction
Bronze in Film, Cinematography
Shortlist in Film, Use of Original Music
1 Bronze, 1 Shortlist in Brand Experience & Activation
Shortlist in Direct
Shortlist in Integrated