No Ugly Sleep ‘Lullabies’
To launch the No Ugly Sleep tonic, we asked Aussies on social media what was keeping them awake at night, and turned their worries into tranquil lullabies. We wrote, composed, recorded and replied with lullabies about anything and everything. From errant huntsman spiders lurking in bedrooms to the neighbours upstairs' 'nocturnal activities'.
‘Lullabies’ Case Study
‘Backpackers’
‘Bad In Bed’
‘Risk Analyst’
OOH
★ Awards
Clio Health Awards, 2022
Gold in Social Media
John Caples Awards, 2022
Gold in Radio
Clio Awards, 2022
Shortlist in Digital for Copywriting Craft
One Show Awards, 2022
Finalist in Radio and Audio
Finalist in Social Media – Active engagement
Finalist in Social Media – Real Time Response
One Show APAC, 2022
Shortlist for Social Media Real-Time Activity
Shortlist for Branded Audio
The Directory Magazine, 2021
Issue Feature
Sirens Awards, July 2021
Winner for Best Radio Campaign